PENGARUH KETERAMPILAN DAN KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KEBERHASILAN USAHA KECIL  MENENGAH (UMKM) MINUMAN BUBBLE DRINK  DI LUBUK PAKAM

prabowo prabowo; Nur'ain Harahap

doi:10.36490/jmdb.v1i1.297

prabowo prabowo Universitas Muslim Nusantara Al Washliyah
Nur'ain Harahap Universitas Muslim Nusantara Al Washliyah

DOI: https://doi.org/10.36490/jmdb.v1i1.297

Keywords: skills, human resource capability, MSME business success

Abstract

This study aims to determine the effect of skills and abilities of human resources on the success of small and medium enterprises (MSMEs) in Bubble Drink in Lubuk Pakam. This research method uses descriptive and quantitative data. The sample of this study was 52 respondents of small and medium enterprises (MSMEs) with Bubble Drink drinks in Lubuk Pakam. Data was collected by distributing questionnaires. The results of this study indicate that the influence of skills and abilities of human resources has an effect on the success of small and medium enterprises (MSMEs) with Bubble Drink as shown from the results of multiple regression Y = 2.338 + 0.401X1 + 0.453X2 + e. The results obtained from the partial test (t test) of skills on the success of small and medium enterprises (MSMEs) with Bubble Drink drinks obtained t value = 2.544> 1.67 and probability 0.00 at a significance level of 5%, then partially skills have a positive and significant effect on the success of small and medium enterprises (MSMEs) with Bubble Drink drinks in Lubuk Pakam and the results of the t-test of human resource capabilities on the success of small and medium enterprises (MSMEs) with Bubble Drink drinks, the value of tcount = 2.659> 1.67 and probability 0.01 at the significance level 5%, then partially the ability of human resources has a positive and significant effect on the success of small and medium enterprises (MSMEs) in Bubble Drink in Lubuk Pakam.

The results of the F test obtained Fcount > Ftable (35.923>3.187) with a probability level (0.01 <0.05), then the skills and abilities of human resources together have a significant effect on the success of small and medium enterprises (MSMEs) in Bubble Drink drinks in Indonesia. Lubuk Pakam.The results obtained from the coefficient of determination (R2) of 0.595, meaning that the skills and abilities of human resources are able to increase the success of small and medium enterprises (MSMEs) in Bubble Drink in Lubuk Pakam. 59.5% and the remaining 40.5% are explained by other variables outside the study.