JOURNAL ECONOMICS AND STRATEGY https://journal.utnd.ac.id/index.php/jes <p>Jurnal <em>Journal Economic and Strategy</em> (JES) merupakan jurnal elektronik yang diterbitkan oleh Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Tjut Nyak Dhien yang dapat diakses secara online melalui <a href="https://journal.utnd.ac.id/index.php/jes">https://journal.utnd.ac.id/index.php/jes<span style="text-decoration: underline;">&nbsp;</span></a>. Jurnal <em>Journal Economic and Strategy</em> (JES) merupakan wadah pubikasi ilmiah bagi dosen, mahasiswa, stakeholder serta pengamat ekonomi, akuntan, bisnis dan strategy. Jurnal <em>Journal Economic and Strategy</em> (JES) diterbitkan dua kali dalam satu tahun yaitu Nomor 1 pada bulan Januari – Juni dan Nomor 2 pada bulan Juli – Desember setiap Tahunnya. Jurnal <em>Journal Economic and Strategy</em> (JES) menerima artikel berupa hasil penelitian, telaah atau tinjauan literatur dan penelitian singkat yang melingkupi bidang ilmu ekonomi makro, ekonomi mikro, ekonomi moneter, kebijakan fiskal, ekonomi regional, ekonomi pertanian, ekonomi perkotaan, ekonomi pembangunan, investasi, <em>publik finance</em>, akuntansi, manajemen, bisnis, ekonomi publik, ekonomi industri, perdagangan Internasional, dan perencanaan pembangunan.</p> Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien en-US JOURNAL ECONOMICS AND STRATEGY 2745-6544 <p>Journal Economic and Strategy (JES) is published under the terms of the Creative Commons Attribution-Share. According to license under a Commons Attribution Non-Commercial ShareAlike 4.0<br><br>Authors retain the copyright to their work. Users can freely read, print, copy, and distribute material/works in any form, media, or format, provided the author and&nbsp; Journal Economic and Strategy (JES)are properly credited or cited. Authors are permitted to also store the published article at other websites or database systems.<br><br>Authors are permitted to distribute the published article to colleagues, post it to open websites - non-commercial, reuse of portions or extracts from the articles in other works, and text &amp; data mining. However, authors are not allowed to send their manuscript to other scientific journals once it has been decided to be reviewed by reviewers at Journal Economic and Strategy (JES.</p> EFEKTIVITAS PENERIMAAN PAJAK REKLAME DAN KONTRIBUSINYA TERHADAP PENDAPATAN ASLI DAERAH KOTA TEGAL https://journal.utnd.ac.id/index.php/jes/article/view/1027 <p>This research aims to understand and describe the level of effectiveness of Advertising Tax revenue on Tegal City Regional Original Income in 2019-2022. Advertising Tax revenue in 2019-2022 has proven to be very effective, with an average effevtiveness level of 107,2%. In 2019, the peak effevtiveness rate reached 118,5%. This high performance is due to the good implementation of Regional Government policies and an effective advertising tax collection process. However, in 2022, the level of effevtiveness will decrease to 94,5% due to a decrease in the advertisement tax revenue target caused by the policy of structuring and controlling advertisements in Tegal city. However, participation in advertising tax is considered to be still lacking. So it can be concluded that advertising tax does not contribute to PAD because the realization of advertising tax it self is not enough to be the main indicator contributing to local original income, however, if the realization of advertising tax is combined with the realization of regional taxes as a whole then the realization of regional taxes certainly contributes to local original income Tegal city.</p> <p>&nbsp;</p> Putri handayani yani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-02-26 2024-02-26 5 1 1 10 10.36490/jes.v5i1.1027 Determine the demand for MSME credit in Indonesia which is influenced by interest rates, per capita income and inflation. https://journal.utnd.ac.id/index.php/jes/article/view/1083 <p>The research objective is to determine the demand for MSME credit in Indonesia which is influenced by interest rates, per capita income and inflation. The data used is secondary data sourced from the website of the Central Bureau of Statistics and Bank Indonesia. The data analysis technique uses multiple linear regression equations. The research results obtained a constant of -53.544, namely interest rates, per capita income and inflation are considered constant, so it can be predicted that MSME credit is 53.544. The per capita income variable has a positive effect on MSME credit demand. Meanwhile, interest rates and inflation have a negative impact on the demand for MSME loans in Indonesia. The test results for the coefficient of determination (R2) of 0.953 or 95.3% for the interest rate, per capita income and inflation variables can explain the demand for MSME credit in Indonesia, while the remaining 4.7% is influenced by other variables not examined. The partial results of the t test per capita income have a significant effect on the demand for MSME credit in Indonesia while interest rates and inflation are not significant on the demand for MSME credit in Indonesia. The results of the F test simultaneously interest rates, per capita income and inflation have a significant effect on the demand for MSME loans in Indonesia.</p> <p>Keywords: Interest Rates, Per Capita Income, Inflation and MSME Credit Demand</p> <p>&nbsp;</p> Mukarramah Mukarramah Muhammad Zulkarnain Cindy Yolanda T.M. Iqbal Chaira Chintya Winda Natalia Butar-butar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-02-26 2024-02-26 5 1 11 24 10.36490/jes.v5i1.1083 Dampak Wisata Air Panas Sipoholon Terhadap Kesejahteraan Masyarakat https://journal.utnd.ac.id/index.php/jes/article/view/1009 <p><em>This research is intended to describe how the impact of Sipoholon Hot Spring tourism on people's welfare. This study uses descriptive and qualitative methods using the 2019 Central Bureau of Statistics indicators which are summarized in seven indicators. The results of this study, namely the level of welfare of the people around the Sipoholon Hot Springs tour, from 30 informants, it was found that most of the people belonged to the not-prosperous category, with 23 informants (76.6%), 7 informants (23.3%) belonging to the prosperous category. This indicates that the family condition of the community around Sipoholon Hot Springs is included in the category of poor or not prosperous.</em></p> Winda Friska Zalukhu ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-03-15 2024-03-15 5 1 25 34 10.36490/jes.v5i1.1009 Dampak Bendungan Batang Toru di Kecamatan Pahae Jae Kabupaten Tapanuli Utara https://journal.utnd.ac.id/index.php/jes/article/view/1011 <p><em>This study aims to describe whether the construction of the Batang Toru Dam has an impact on socio-cultural and economic aspects in Parsaoran Nainggolan Village, Pahae Jae Sub-district, North Tapanuli Regency. This study used a paired t-test to analyze the data. </em><em>The results showed that the construction of the Batang Toru dam has had an impact on economic aspects (changes/opening of employment opportunities, increasing agricultural yields) and socio-culture (increasing the sense of community and interaction between communities) for the community. Parsaoran Nainggolan Village, Pahae Jae Subdistrict, North Tapanuli Regency.</em></p> Ceria Ifankya Sitompul ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-03-15 2024-03-15 5 1 35 44 10.36490/jes.v5i1.1011 Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus PT. Sumber Alfaria Trijaya. Tbk/Alfamart) https://journal.utnd.ac.id/index.php/jes/article/view/1080 <p><em>Follow this template for guidelines for writing articles in the JES Journal. Articles submitted must use page dimensions (A4), margins on all sides (2.54vcm right, left, bottom; 2.54 cm top margin), type and font dimensions (Times New Roman 11 on the abstract and Times New Roman 11 on content section), procedures for placing tables and figures, procedures for writing table and figure names, procedures for writing references (referring to APA format), and other formats as exemplified or explained in this template. Write down the key words under the abstract, a maximum of 5 words and alphabetically alphabetize the first letter of each word.</em></p> Santuri Ramadhani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-03-27 2024-03-27 5 1 45 54 10.36490/jes.v5i1.1080 Pengaruh Perilaku Kepemimpinan Berorintasi Hubungan Dan Disiplin Kerja Terhadap Efektivitas Perubahan Organisasi pada PT. Paya Pinang Medan https://journal.utnd.ac.id/index.php/jes/article/view/1120 <p>This research aims to determine the influence of Relationship-Oriented Leadership Behavior and Work Discipline on the Effectiveness of Organizational Change at PT. Paya Pinang Medan, knowing the influence of Relationship-Oriented Leadership on the Effectiveness of Organizational Change of PT employees. Paya Pinang Medan and knowing the influence of Relationship-Oriented Leadership Behavior and Work Discipline simultaneously on the Effectiveness of Organizational Change at PT. Paya Pinang Medan. This research is aquantitative descriptive research with a questionnaire instrument with a population of all PT employees. Paya Pinang Medan as many as 78 people. By drawing samples using total sampling or saturated samples, a sample of 78 people was obtained.</p> <p>Relationship-oriented leadership has a significant effect on the effectiveness of organizational change and is the dominant variable influencing the effectiveness of organizational change at PT Paya Pinang Medan, with a sig value &lt;0.05.</p> Genias Idealman Laia ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-sa/4.0 2024-04-05 2024-04-05 5 1 55 62 10.36490/jes.v5i1.1120